"From Embroidery to Shinoui"
We envision a future where aspirations are sewn together with a thread.
There are countless untapped techniques and materials in Japan, and we believe that embroidery is one of them.
Embroidery, once a familiar family business, has come to be considered "old" over time. As a result, domestic embroidery production currently accounts for only about 2% of the total.
Thread has many possibilities beyond just sewing: it can also be used to tie, spin, and connect.
We are redefining the essence of this "thread" and, through the fusion of different materials, are challenging ourselves to create new value and markets.
The shop name "ShiiShu" embodies our determination to "liven up the embroidery industry with ambition."
Our parent company, Beat Tech Ltd., is a group of artisans who have supported Japan's embroidery industry for over 35 years.
While inheriting this technology and knowledge, we will update it with a modern perspective and pass on the challenge to the next generation.
It's not mass produced or cheap.
Nevertheless, we continue to pursue embroidery that has unique value.
"Embroidery x Washi paper," "Embroidery x Sustainable materials," "Embroidery x Functionality" --
The possibilities that arise from chemical reactions between different materials are already beginning to spread around the world.
As an "evolutionary embroidery manufacturer" that is recognized worldwide, we will pave the way for the future of the weaving industry from Japan.