[My Roots]

As a "one and only embroidery brand",

"Digital embroidery" x "co-creation" x "craftsmanship"

Combining these two elements to create Japanese manufacturing

We were founded to provide value to the world.

The trigger was the Japanese textile industry.

While it has declined to one-fifth in about 30 years,

My family business is embroidering school bags.

It's something I've been doing for many years.

The embroidery process for school bags is

This role involves taking charge of the intermediate steps of manufacturing.

Delicate design realized through "master craftsmanship"

I felt closer to the embroidery process.

However, the embroidery industry is dominated by intermediate processing.

"Production volume" affects "technology succession."

Therefore, if you don't proactively deliver value,

I feel a sense of crisis that it is becoming difficult for us to continue.

When I face such a challenge,

By branding and spreading artisan embroidery,

"I want to leave it in Japan in a new form."

We launched this project with this strong desire in mind.


[Purpose]

While inheriting traditional techniques,

New ideas and designs

By developing the embroidery we have incorporated,

We will build a way of being for the next generation.


[Means]

-The background of the birth of "ShiiShu"-

Bringing embroidery closer to everyday life

I want to create a service that people can experience.

And by making Japanese embroidery more accessible,

Technology Value Industry

I believe this will also lead to updates.

We aim to be an "embroidery brand".